Week 9: Assignment 2

I like book trailers.  So far I've watched them for a lot of books I have already read.  It is neat to see a visual with something I've read and imagined in my head already to see if I'm close.

I kind of agree with the Chicago Tribune article about reading a book relies on our imaginations.  If you see a visual before reading the book, I sometimes think it takes some of the imagination out of it.

For a generation that has been bombarded by visual stimulation, I think younger readers will really like book trailers.  I think after watching a book trailer they might be interested in reading a book.  A book trailer is very similar to a commerical in that it needs to hook you and at the end wanting more - in this case the more is to go get a copy of the book and read it to find out what happens.

Do they work?  I don't know.  It seems like such a new marketing device and since reading covers a lot of generations, I think it may appeal to some and not appeal to others.  Just as marketing has different designs for different audiences, I think that book trailers have an audience that they appeal to.  Time will tell if it sells books.

I'd like to try and pull some up sometime for a reluctant reader.  Perhaps the iPad could be useful for this.  If I could get a child who is reluctant to read, to watch a book trailer for a book they may like, it might help me "sell" the book.